Website Development
HTML, Wordpress, Shopify, and Hubspot Website Development
Overivew
As Director of Marketing at AdHawk, I led 8 website development projects using my own hands, in-house and contracted engineering resources.
My experience ranges from free lead generation tools, wordpress blogs, HTML landing pages, core website themes, referral programs and content marketing funnels and landing pages.
| Quick Links | |
|---|---|
| ETA Tool | tryadhawk.com |
| FlooringStores.com Blog | AdHawk Academy |
| Google Ads Account Audit Tool |
AdHawk Blog V1 - 2016
| Overview | |
|---|---|
| Design | Myself |
| Platform | Wordpress |
| Development | Myself |
| Budget | $0 + Hosting |
| URL | Link |
My first website development project using X-Theme Pro from Wordpress. Quickly became a theme power user, teaching myself HTML, CSS, and a little bit of PHP and Javascript along the we. X-Theme asked me to guest post on their website. Read my article for X-Theme.
AdHawk Blog V2 - 2017
| Overview | |
|---|---|
| Design | Myself |
| Platform | Wordpress |
| Development | Myself |
| Budget | $0 + Hosting |
| URL | Link |
Using the data acquired from V1 of the AdHawk blog, I optimized the user’s experience and wrote about it in a dedicated blog post for the redesign. This post ranked in the top 5 for “marketing blog design” on Google Search Read the post
Results:
Our BOFU product & managed services landing pages converted at 17%, 5.6x the industry average
Our TOFU landing pages average a 46% conversion rate